I WANT, I CAN, I DO
"Хочу, Могу, Буду" or "I WANT, I CAN, I DO" is a brand that was founded with the mission of providing access to hockey for children with limited physical abilities who may not have been able to afford it otherwise.
This brand was founded in Saint Petersburg, Russia by a few friends and I that strongly believed that playing sports should be accessible and available for anybody who wanted to participate, hence the brand's name: "I want, I can, and I do".
Our big eye opening moment happened during a sledge hockey game that we accidentally witnessed (just stayed a little longer after our own beer league game). The game was insane: it was exciting, loud, and every face that we saw on and off the ice gleamed with happiness. Hell, not every professional hockey game has this kind of energy. It was contagious.
In a country like Russia, ice hockey is an extremly expensive sport... not to mention sledge hockey. It is simply financially unattainable for most families for obvious reasons. After a few days of brainstorming on how we could help, we decided to create a very personal capsule project that would focus on bringing attention to sledge hockey in Russia, which is greatly underfunded and technically non-existent as a team sport.