A group of friends and I founded this brand in Saint Petersburg, Russia with the belief that sports should be available and accessible to everyone who wants to participate. Hence, the name: "I want, I can, and I do."
Our "a-ha" moment came when we stumbled upon a sledge hockey game by chance. The game was electric: the atmosphere was filled with excitement and joy, and every player and spectator was beaming with happiness. It was more invigorating than some professional hockey games. We were hooked.
The reality in Russia is that ice hockey, especially sledge hockey, is an expensive sport that most families cannot afford. After brainstorming for a few days, we decided to launch a personal capsule project that would draw attention to sledge hockey in Russia, which lacks funding and is practically non-existent as a team sport.