Athlete Performance Solutions | Nike licensee:

• Analyze current design to manufacturing process;

• Develop and implement an improved / faster ideation and design process;

• Streamline design processes by enhancing visual communication strategies with collegiate clientele for uniforms;

Adidas | Consumer Insights | Footwear:

• Lead a team of four through a 10-week contract project for Adidas, helping understand women's team sports, North American Market;

• Lead focus groups, athlete and consumer interviews;

• Delivered a comprehensive body of work detailing a multi-faceted launch strategy for the brand, that covered recommendations and research;

• Presented findings to the Global Operations Team in Herzogenaurach.

ORMR protection:

• Managed the product creation process from brief to production.

• Used data to analyze the marketplace (competition, price points, commercial needs) to understand, anticipate, and creating future trends;

• Connected with athletes through focus groups, group interaction, and observation;

• Produced the team's product Project Brief, Branding Guidelines, Marketing Strategies, Media Briefs, Tech Pack, which included BOM, Wear Test Plan, and Measurement Guide;

• Worked with suppliers and factory teams to identify and develop new materials, fabrics, and product opportunities.

HMB sportswear:

• Successfully founded and managed clothing brand from the ground up;

• Led and managed a team of 6, designers, developers, shipping consultants, and business administrators;

• Drove design, development, and overall management of the product line, as well as the planning and executing of key marketing initiatives to meet marketing, financial, and growth objectives;

• Organized line's fit, fabric, color selections, sample management, wear testing, quality assurance, product photo sessions;

• Monitored in season selling to develop and maintain digital content based on brand assortment, inventory position, sales projections, exit strategies and best adjacencies;

• Negotiated with vendors to achieve cost savings resulting in a 10% increase in profitability;

KAV helmets:

• Created hockey cage/helmet concepts for a US-based start-up, consulted on their 3D printed bike helmet, which became a fast favorite within the bike community.

Sport Bags / Accessories:

• Assisted a soft goods company in creating an innovative storage system using sustainable materials for hockey bags. This resulted in reduction in waste and positive customer feedback.

Product Marketing // television and digital:

• Produced art and design projects for the RF Olympic Committee that were used in national TV promotional clips, resulting in digital engagement and increase in brand awareness.

• Created and participated in promotions of Women's Ice Hockey, co-authoring a TV show that introduced and promoted Ice Hockey to women, resulting in an increase of engagement and sponsorship interest.

• Designed a successful digital marketing campaign that led to the founding of the 1st women's hockey league in 2015, resulting in significant increase of girls' and women's hockey teams in the country, from 6 to 52 registered teams.​