Welcome
My name is Genia Tikhonov.
I am an athlete at heart, a creative in spirit, and an innovator to the bone.
My educational background includes a Bachelor's degree in Industrial Design and a Master's degree in Sports Product Management, which supports my extensive experience in designing, developing, and managing sports products. With a wealth of knowledge gained from working in a variety of settings, including design consultancies, corporate environments, and as a freelance consultant, I have acquired diverse skills through collaborating with multifunctional teams in the Sports, Fashion, and Telecommunication industries. My proficiencies include product design and development, trend analysis, graphics, brand strategy, and concept ideation. Through my experience, I have honed my abilities and unlocked a new level of expertise, positioning me as a well-rounded sports product expert.
PROJECTS
EASTON PREDATOR
Innovative Lacrosse Helmet
After the unprecedented success of the RAPTOR, we knew we had to push the boundaries even further with our second helmet. Introducing the Ultimate Predator – with its unique two-shell design, innovative cage and attachment methods, and unparalleled lightweight composition, it's a game-changer in every sense of the word.
PROTECTIVE HEAD GEAR
Women's lacrosse helmet
The project was born out of the necessity to protect girls playing lacrosse. Often, female players would sustain cuts and bruises during games but were not permitted to wear helmets. The goal was to develop a headgear that provided some protection for the face, ears, and head without being a traditional helmet.
"FIRST LINE",
TV show about women's hockey
One of a kind project
As a co-author, casting manager, and marketing specialist, I had the opportunity to work on a distinctive TV project – a documentary/reality show that aired regularly on a national sports channel in Russia. The show revolved around a women's hockey team that was completely new to the game. For several seasons, these women trained on the ice and participated in local tournaments. The project was such a hit that they were even invited to play in one of the closing matches for KHL, which captured the attention of the whole country. This TV show created a new movement in a very male-dominated sport, leading to the growth of women's teams in major cities across Russia.
SPORT is my life
SWIMMING
I was terrified of the water for the most of my life, until a few years ago; I am now not only a swim addict but have already participated in my first competition (100 meter freestyle) and received a medal for finishing 2nd.
BOX // MMA // KRAV MAGA
Some people prefer yoga when they want to relax, I choose martial arts.
ICE HOCKEY
I am a proud member of a 'beer league' community and hockey is a very permanent feature in my life. I love everything about the sport: the speed, camaraderie, occasional chirping, and even the smell of dirty hockey gear.
Get in Touch
