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Athlete at heart, Creative in spirit,

and an Innovator to the bone.

 

I turn ideas into game-changing sports products. With a background in Industrial Design and a Master’s in Sports Product Management, I’ve worked across sports, fashion, and tech, blending creativity with strategy to develop gear that athletes love. From concept to launch, I specialize in product design, trend analysis, graphics, and brand strategy—always with an eye on innovation. Whether working with global brands, startups, or independent projects, I thrive on collaboration and pushing boundaries to create products that make an impact.

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PROJECTS

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VERDICT photography easton lacrosse east

ORMR protection

Protective Gear

Innovative back hockey protection equipment. Offers elite protection without taking away your movement

Designed for hockey game play and to work with existing gear.

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I WANT, I CAN, I DO

Clothing line

"Хочу, Могу, Буду" or "I WANT, I CAN, I DO" is a brand of clothing that was created for the sole purpose of helping children with disabilities and/or low income families to be able to play ice hockey.

EASTON RAPTOR

Lacrosse helmet

Easton Lacrosse's RAPTOR helmet was the first of its kind, inspired heavily by one of my favorite video games, "HALO." With a sleek, cyber-punk aesthetic and advanced technology, it was the lightest helmet available on the market.

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EASTON PREDATOR

Innovative Lacrosse Helmet

After the unprecedented success of the RAPTOR, we knew we had to push the boundaries even further with our second helmet. Introducing the Ultimate Predator – with its unique two-shell design, innovative cage and attachment methods, and unparalleled lightweight composition, it's a game-changer in every sense of the word.

FIT SYSTEM

Great fit = better protection

I have worked on a few fit systems for bike, hockey, and lacrosse helmets, but this one stood out the most due to its design language - very Star Wars, very much Dark Side.

PROTECTIVE HEAD GEAR

Women's lacrosse helmet

The project was born out of the necessity to protect girls playing lacrosse. Often, female players would sustain cuts and bruises during games but were not permitted to wear helmets. The goal was to develop a headgear that provided some protection for the face, ears, and head without being a traditional helmet.

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KID HELMETS

Simple things are never easy

As a part of multi-sport design team I had an opportunity to work on a few kid helmets for both American and European markets.

"FIRST LINE",
TV show about women's hockey

One of a kind project

As a co-author, casting manager, and marketing specialist, I had the opportunity to work on a distinctive TV project – a documentary/reality show that aired regularly on a national sports channel in Russia. 

coming soon

HOCKEY CONCEPTS

Hockey is my passion

There are a few of my ideation ideas for many hockey brainstorming meetings I had a chance to be a part of.

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FOOTWEAR

Shoes I made

Footwear (or sneakers) has always been at the top of my "favorite things" list. I am in a constant pursuit to learn more, hence my obsession with understanding how things come to life. These are some of my projects.

University of Oregon, MS in Sports Product Management

Graduate School

The Sports Product Management Graduate Program uses industry legends to teach students like myself the business of creating and brining to market sports and outdoor apparel, footwear, and equipment. This is my SPM journey.

NON SPORTS RELATED

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These are some of the projects I got to work on while freelancing and/or working at design consultancies.

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ART

Other passions

Creating art is one of my favorite non active activities. I work with clay, watercolor, acrylic paint, digital painting, and even some photography.

SPORT is my life

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SWIMMING

I was terrified of the water for the most of my life, until a few years ago; I am now not only a swim addict but have already participated in my first competition (100 meter freestyle) and received a medal for finishing 2nd.

BOX // MMA // KRAV MAGA

Some people prefer yoga when they want to relax, I choose martial arts.

ICE HOCKEY

I am a proud member of a 'beer league' community and hockey is a very permanent feature in my life. I love everything about the sport: the speed, camaraderie, occasional chirping, and even the smell of dirty hockey gear.

Get in Touch

Thanks for submitting!

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©2021 by Genia Tikhonov

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