ATHLETE at heart, CREATIVE in spirit,

and an INNOVATOR to the bone.

 

I’m Genia, an industrial designer with a master’s in Sports Product Management and a habit of turning my hobbies into design projects. Hockey is the biggest repeat offender.

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I’ve worked across sports, fashion, and tech with global brands, startups, and on projects of my own. I love the messy middle between a first sketch and a finished product. That might mean digging into what athletes actually wear, developing graphics, figuring out where a product fits in a brand’s lineup, or getting a prototype into someone’s hands. My favorite part is seeing what happens when someone actually uses it.